Xreal, Google’s Smartglasses Partner, Thinks It Has Finally Mastered This Notoriously Tricky Industry
Lloyd
Xreal, Google’s Smartglasses Partner, Thinks It Has Finally Mastered This Notoriously Tricky Industry
Xreal Smart Glasses Could Finally Make XR Mainstream The smart glasses industry may finally be approaching the breakthrough tech companies have chased for years. Xreal, a longtime partner of Google, believes the latest wave of XR hardware is solving many of the problems that previously held the category back. With lighter designs, immersive software, and growing consumer interest, Xreal says smart glasses are no longer just a futuristic experiment. Instead, the company believes XR devices could soon become a serious alternative to smartphones, tablets, and even traditional computer screens. Why Smart Glasses Have Struggled for So Long For nearly a decade, smart glasses have existed in an awkward space between innovation and commercial failure. The idea itself has always sounded compelling. Instead of constantly staring down at phones, users could interact with digital content directly through wearable displays positioned in front of their eyes. The challenge, however, has been execution. …
