Apple Launching New 'Sales Coach' App
Apple's internal training platform for retail staff is getting a major overhaul. The company will replace its long-running SEED app with a redesigned "Sales Coach" application on February 23, 2026, introducing a sleek Liquid Glass interface and an upcoming AI chatbot to help employees master product knowledge and sales techniques. The tool remains exclusive to Apple Store and Authorized Reseller teams globally. Credit: Google From SEED to Sales Coach: A Strategic Rebrand For years, Apple employees relied on the SEED (Sales, Education, and Experience Development) app to access training modules, product briefings, and sales scripts. The transition to "Sales Coach" signals a shift toward more intuitive, conversational learning. While core functionality remains intact—offering videos on iPhone upgrades, iPad multitasking features, and seasonal promotion guides—the new branding emphasizes mentorship over mandatory training. The timing aligns with Apple's broader ret…
