Media & Entertainment

Amazon’s ‘Melania’ Documentary Stumbles In Second Weekend

Lloyd

Amazon’s ‘Melania’ Documentary Stumbles In Second Weekend

Melania Documentary Box Office Falls 67% in Second Weekend Amazon's documentary "Melania" earned an estimated $2.37 million in its second weekend of theatrical release—a 67% decline from its opening frame. The film has grossed $13.5 million total domestically, falling far short of the $75 million Amazon invested in acquisition and marketing combined. Industry analysts now consider a theatrical break-even highly improbable for the project. Credit: SAUL LOEB/AFP / Getty Images The steep second-weekend drop exceeded typical patterns for documentary releases, even accounting for Super Bowl weekend's historically soft box office performance. While event-driven holidays often depress moviegoing, comparable new releases saw more modest declines, suggesting audience interest in the film cooled rapidly after initial curiosity-driven attendance. Opening Weekend Success Proved Short-Lived "Melania" debuted with stronger-than-anticipated numbers, drawing audiences curious a…

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