OK, What’s Going On With LinkedIn’s Algo?
LinkedIn Algorithm Changes Trigger User Backlash The LinkedIn algorithm is under scrutiny after a wave of users claimed sudden drops in engagement, visibility, and post impressions across the platform. The controversy centers on LinkedIn’s recent use of large language models (LLMs) to surface content, a change confirmed by company leadership earlier this year. Many creators began asking the same question: Did the LinkedIn algorithm quietly change, and who is it really favoring? Within weeks, anecdotal experiments flooded the platform, suggesting a troubling possibility of gender-based disparities. While LinkedIn denies using demographic data, the growing number of similar user experiences has reignited debate about transparency, trust, and algorithmic fairness in professional social networks. Credit: ST.art / Getty Images How the LinkedIn Algorithm Experiment Began The controversy gained momentum in November when a product strategist, referred to as Michelle, conducted a simple but provoc…
