Jar Profitable as Millions Save in Gold via Fintech App
Lloyd
Jar Profitable as Millions Save in Gold via Fintech App
Indian fintech Jar turns profitable by enabling millions to save in gold Jar, the fast-growing savings app, has hit profitability — a major milestone for the startup. Indian fintech Jar turns profitable by enabling millions to save in gold , tapping into a culturally familiar habit that resonates with India’s mass market. Image : Google Unlike most consumer fintechs that focus on credit or premium banking, Jar’s strategy is simple: empower everyday Indians to save as little as ₹10 (about $0.11) daily in digital gold. This low barrier has attracted first-time savers from underserved communities. From ₹10 savings to 35 million users Jar’s model appeals to India’s low- to middle-income population, a segment often excluded from formal finance. With over 35 million registered users across 12,000 zip codes, the app has unlocked savings for those outside major metros. Co-founder and CEO Nishchay AG shared that over 60% of Jar’s users are from tier-2 and tier-3 towns , and more than 95% are saving fo…
