X’s Declining Android App Installs Hurt Subscription Revenue

Lloyd

X’s Declining Android App Installs Hurt Subscription Revenue

X’s Declining Android App Installs Are Hurting Subscription Revenue Elon Musk’s X is facing a major challenge: declining Android app installs are hurting subscription revenue. While downloads on iOS continue to rise, Google Play sees a steep drop in new users. In July 2025, X’s Android installs fell by 44% year-over-year , even as iOS downloads grew 15% . Image : Google This slowdown is dragging down X’s overall mobile performance. Total mobile downloads dropped 26% year-over-year in July, a slight improvement from June’s 35% decline , mainly due to Android’s ongoing struggles. Android Struggles Impacting Revenue The decline in Android app installs is more than just a numbers issue. Lower downloads directly affect subscription revenue , as fewer users engage with the app and upgrade to premium tiers. For X, Android represents a critical segment that can no longer be ignored. App intelligence provider Appfigures highlighted that X’s Android app has long been problematic. Bugs, frequent crashes, …

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